Clarify the problem or request
Do not accept the requested feature as the real problem yet.
“Can AI summarize our sales calls?”
Sales reps need faster follow-ups, cleaner CRM records, and shared visibility into risks, objections, and next actions.
FDE Mental Model
A repeatable way to analyze ambiguous requirements: clarify the request, find the real workflow, set trust boundaries, and design the smallest safe deployment.
Compact version
Most customer requirements arrive as feature requests. The FDE job is to translate them into operational systems: who acts, what data moves, what risk exists, what can be automated safely, and what should be measured after launch.
What did the customer ask for?
What operational workflow is this really part of?
Where can AI act safely, and where does a human need to stay in control?
What is the smallest version that can be shipped, used, measured, and expanded?
Detailed framework
Each step turns a vague request into a more deployable decision: question the request, expose the workflow, define success, and protect the trust boundary.
Do not accept the requested feature as the real problem yet.
“Can AI summarize our sales calls?”
Sales reps need faster follow-ups, cleaner CRM records, and shared visibility into risks, objections, and next actions.
The requester, buyer, daily user, and reviewer may be different people.
Requester: VP of Sales
Users: account executives and sales managers. Decision points: follow-up email, CRM update, pipeline risk review.
Before inserting AI, understand the path that data and decisions already take.
Call → notes → follow-up → CRM update → manager review
The bottleneck is not one missing summary. It is a fragile handoff chain after every customer conversation.
Translate the feature request into the operational improvement it is pointing at.
They asked for: AI-generated call summaries.
They probably need: a reviewed workflow that turns messy call data into next actions, CRM-ready notes, and sales signals.
A generated output is not success. Changed behavior in the workflow is success.
Weak metric: “The AI creates a summary.”
Better metric: reps review in under 2 minutes; next actions include owner and due date; CRM notes update within 1 hour.
Decide where AI can draft, where rules should validate, and where humans stay in control.
Low risk: draft and summarize. Medium risk: internal writeback after approval. High risk: customer-facing commitments.
Start with a review workflow before automating CRM updates or customer messages.
The MVP is not a feature list. It is a tiny workflow that can be used, reviewed, and measured.
MVP shape: one transcript in → structured draft out → rep reviews → CRM-ready note.
Keep the first deployment boring, bounded, and safe enough for real users to trust.
Architecture follows the workflow: inputs, processing, validation, review, integration, feedback.
Ingest transcript → extract fields → validate → review UI → approved writeback → feedback log.
The FDE answer is not just “use an LLM.” It is a deployable system around the LLM.
Make the technical choice understandable without hiding constraints.
“We will not auto-write to CRM on day one.”
“Your reps stay in control while the system removes repetitive first-draft work and teaches us what can be safely automated next.”
Show how the first safe deployment can grow into a more automated operating system.
Phase 1: reviewed summaries. Phase 2: CRM fields. Phase 3: manager dashboard. Phase 4: suggested follow-ups.
Expand automation only where the workflow proves value and earns trust.
How to use this in a case
For every sample case, the page should make the thinking visible: the customer asked for X, but the workflow needs Y; the safe MVP is Z; this is where humans review; this is how we know it worked.
Customer request → real workflow → key questions → trust boundary → MVP → architecture → success criteria → expansion path.
Do not jump to full automation. Start with a draft, review, validation, and measurement loop. Then expand where trust is earned.
The strongest signal is not using AI. It is knowing where AI belongs inside a messy customer operation.